FRANCHISE MANAGER - KENT

Job Title: Franchise Manager – Automotive Sector

Location: Kent, UK

Salary: £50,000 – £55,000 basic + OTE £75,000 – £80,000 + benefits

About the Role

We’re seeking a commercially driven Franchise Manager to act as the key link between our Automotive Group and the Manufacturer across Kent. You’ll be responsible for driving profitability, improving performance, and ensuring full compliance and alignment across multiple franchise sites.

This is a hands-on leadership role focused on delivering strong financial results, developing high-performing teams, and maintaining excellent manufacturer relationships.

Key Responsibilities

• Act as the primary liaison with the OEM, managing relationships and ensuring brand compliance
• Drive sales performance across New, Used, and Fleet operations
• Deliver budgeted profit targets and improve margin performance
• Oversee F&I performance and ensure compliant, effective sales processes
• Lead, coach, and hold Sales Managers accountable for results
• Review P&L performance and identify opportunities for improvement
• Support recruitment, training, and development of key dealership staff
• Improve customer experience and monitor NPS across all sites
• Work with marketing teams to increase lead generation and showroom traffic

About You

• Proven experience in senior automotive management (Regional or General Manager level)
• Strong financial understanding of P&L and performance metrics
• Excellent leadership and stakeholder management skills
• Experience working closely with manufacturers or franchise networks
• Commercially focused with a track record of delivering results
• Full UK driving licence

What’s on Offer

• £50K–£55K basic salary
• £75K–£80K OTE
• Company car 
• Bonus structure and benefits package
• Career progression within a growing automotive group

Success in the Role

You’ll be successful if you can consistently deliver manufacturer targets, improve profitability across your region, and build strong, high-performing dealership teams.

INTERVIEWS ARE TAKING PLACE NOW – APPLY TODAY IN COMPLETE CONFIDENCE TO AVOID DISAPPOINTMENT!

Prima Hatfield Associates are an Employment Business and Employment Agency as defined within the Conduct of Employment Agencies & Employment Businesses Regulations 2003.

Due to the high volume of applications, only successful candidates will be contacted.